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[PIC] By CHUBEE
[SCAN MAGAZINE] By TVXQDRIP.COM
Korean musicals leading hallyu in Japan
2013-05-31 : 20:28
Amuse Musical Theater serves as a special venue solely dedicated to the Korean musicals in Tokyo / Courtesy of CJ E&M
K-pop stars lure Japanese fans
Yunho from TVXQ, top, starred in “Gwanghwamun Sonata” and Sungmin from Super Junior performed in “Summer Snow,” which recently hit the Japanese stage. / Korea Times file
By Chung Ah-young
Japanese first lady Akie Abe, known to be a fan of Korean soap operas, was criticized recently after posting a message that she had watched “Caffeine,” a Korean musical, on her Facebook on May 9, along with a photo of herself in front of a poster promoting the show. Consequently, the wife of Prime Minister Shinzo Abe drew numerous critical responses from the Japanese public who thought it is “careless” considering the sour relations between Seoul and Tokyo.
This happening shows how Korean musicals remain popular in Japan despite the recent diplomatic rows between the two countries.
“Caffeine,” which hit the stage in Tokyo’s trendy Roppongi district, is a Korean musical recently gaining popularity in Japan with a cast of Korean actors and singers.
It is about a couple who accidentally fall in love after meeting at a coffee shop. When the musical raised its curtain on April 25 in Japan at the opening day of Amuse Musical Theater, a special venue solely dedicated to the Korean musicals, the first of its kind, some 900 seats were packed. The theater is run by Amuse Inc., one of the major Japanese entertainment companies in cooperation with Korean counterpart CJ E&M.
The theater was modeled after small theaters in Daehangno, the popular stage art district in central Seoul, which nurtures prosperous theatrical art shows in Korea. The theater will present some ten Korean musicals including — currently “Singles” in May — “Poongwallju” in June, “The Three Musketeers” in August, and “Finding Mr. Destiny” in October, each for a one-month period.
A scene from “Gwanghwamun Sonata” / Korea Times file
The line-up for Amuse Musical Theatre consists of quality pieces without big-name stars. CJ E&M said that it will be a good opportunity for homegrown Korean musicals to be introduced through a more stable channel. “So far many successful Korean musicals have relied on the popularity of hallyu stars. But this experiment will give more opportunities for Korean musicals to appeal to Japanese audiences even though they have no star-studded casts,” the company said.
The popularity of Korean musicals began burgeoning in Japan around 2010 when hallyu stars were frequently appearing in the shows, according to the Korea Creative Content Agency (KOCCA). “Korean musicals are seeing a breakthrough in the Japanese theater market which is recently declining compared to other music industries,” KOCCA said in its industrial report. The scale of the Japanese market for musical theater is double the size of Korea’s, which is worth some 300 billion won. Also more than 90 percent of the Japanese musical industry is dominated by foreign licensed musicals rather than its own domestic productions.
“Gwanghwamun Sonata,” which hit Japan last year, starred K-pop singers Yunho from TVXQ, G.O. and Seungho from MBLAQ, Yoseob from B2ST and Choi Min-hwan from F.T. Island who have tens of thousands of Japanese fans. The musical is based on hit songs composed by the late legendary Korean composer Lee Yong-hun.
The latest hit musicals are “Summer Snow” starring Sungmin from Super Junior and “Jack the Ripper” starring Changmin from 2AM.
“Jack the Ripper” set the highest record of 81.5 percent seat occupation among large-scale musicals staged in Japan. It is originally a Czech musical but was adapted into a Korean format which slightly modified its characters and choreography. Japan chose to present the Korean version instead of the original work. The Korean production received a standing ovation at the Aoyama Theater in Tokyo in Japan last year.
“Jack the Ripper” is seen as one of the most successful models in Japan presented by M Musical Company which used market research into audience tastes for a couple of years. The company also paved the way for exporting the license of the Korean production of “Singing in the Rain” to Japan for the first time in 2007.
Based on a Japanese soap opera starring Domoto Tsuyoshi and Hirosue Ryoko which was broadcast by TBS in 2000, “Summer Snow” has been adapted into a musical by Eunhasu Entertainment. The star-studded musical is attracting more Japanese fans as Sungmin and Sungjae from Supernova, Seunghyun from F.T. Island, Huh Youngsaeng from SS501, and Kevin and Suhyun from U-Kiss appear in the show.
The musical portrays the story of a youth growing up along with a love story between a young man who matures too quickly, and a young woman suffering from an ailment. Sungmin, Sungjae and Seunghyun play the main character Natsuo while other roles are performed by Heo, Kevin and Soo.
The musical was produced after two years of preparation and is intended to be taken to other Asian countries by including Japanese content and creating a new production and distribution format. After the successful opening performance in Osaka in April, it will play in Tokyo from May 31 to June 15.
ZE:A Hyung Shik Takes A Heartwarming Two-Shot With U-Know Yunho “We Look Kind Of Similar..”
ZE:A’s Park Hyung Shik recently posted a photo that he took with TVXQ’s U-Know Yunho.
Park Hyung Shik posted the photo on his personal Twitter account on the 26th with the caption, “I did the last performance of ‘Gwanghwamun Love Song’ with TVXQ’s U-Know Yunho. I loved seeing him at work, more professional than the pros! Thank you to everyone who gave us your support! You’re the best! I think we look kind of similar… sorry.”
In the photo, Park Hyung Shik and U-Know Yunho can be seen posing for the camera. The heartwarming photo was completed by the two celebrities’ good looks.
Netizens who saw the photo left comments such as, “It’s so heartwarming to see them together”, “They do look a little similar,” and “They look like brothers.”
Translated by: dongbangdata.net
cre as tagged
YUNHO from 東方神起 Burning Down
Translated from Japanese by Bing Wrong translation?
❤️ Asahi newspaper Digital Edition yunho ♪ musical Gwanghwamun gate love song 20121120 ☆~ TVXQ is Korean musical-sentence article that you've recorded ♪ YUNHO from Eastern God caused Burning Down